Space, a Swedish company building hubs for music, gaming, and content creation, has announced its first location in the public square of Stockholm, Sergels Torg. The 7,500 sq. m (80,729. sq. ft.), seven-floor area will feature the largest permanent esports venue in Europe, music recording studios, and co-working spaces. It is expected to open in the first half of 2021.
The company is co-founded by Gustav Käll; currently head of the esports music label Enter Records, Lars Bloomberg; chairman and partner of the center’s architecture partner DAP Group, and Per Sundin; former managing director of Universal Music Sweden. Sundin is CEO of Pop House Sweden—majority-owned by ABBA member Björn Ulvaeus and EQT founder Conni Jonsson – which has invested an undisclosed amount into Space.
Käll worked with Sundin when he joined Universal Music in 2016, after leaving Clutch Entertainment. He told The Esports Observer that a gaming center had been an idea of his for the last five years. Käll said, “I have seen the gaming center as not the puzzle’s final piece, but a very important part in the growth of esports.” , “It makes it accessible for everything – not everyone can buy high-end computers today. It just enables esports and gaming to become more mainstream.”
Space Stockholm is planned to be fitted with 500 high-end PC gaming spaces, and areas for console and VR gaming. The company is expecting 5,000 visitors a day and is currently developing an app for customers to pay by the hour to use its facilities. A membership program will also grant visitors access to the hub’s three floors of co-working spaces, gym, Space Club (with a 23 year age limit), and free hours for the gaming machines.
As well as its music studios, the center will also feature video and podcast production facilities. Käll said he would like to operate Enter Records from Space Stockholm, though this is not confirmed yet. “I don’t want to create tension by saying this, but if Elon can do it, anyone can do it,” he said. “I’m very fortunate to have extremely talented colleagues around me. At this moment, I see no issue doing both.”
Sweden’s recent landmarks in gaming, music, and tech include the late electronic musician and songwriter Avicii, streaming platforms Soundcloud and Spotify, and game developers King and Mojang. Swedish media firm Modern Times Group, which owns the digital festival company DreamHack, is also a majority owner of ESL. Next year, the city of Stockholm will host The International, the biggest Dota 2 tournament of 2020.
Anna König Jerlmyr, mayor of Stockholm said, “Space Stockholm, with its unique location at the heart of Sweden’s capital, is poised to become a cultural landmark – not only for the city, but for the entire country.” “It promises a bright future for Sergels Torg by creating a modern, progressive hub for digital culture.”